Privacy Policy

Last updated: January 24, 2026

At Waymark, we understand that your relationship with your pet is deeply personal. We are committed to protecting your privacy and handling your data with the utmost care and respect.

Information We Collect

We collect information you provide directly to us, including:

  • Account Information: Your name, email address, and profile photo when you create an account.
  • Pet Information: Names, photos, species, breed, birthdays, and other details about your pets that you choose to share.
  • Reflections & Memories: Journal entries, photos, videos, and other content you create within the app.
  • Communications: Messages you send through our support chat feature.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Personalize your experience and provide supportive, empathetic responses
  • Send you updates and notifications you've requested
  • Respond to your comments, questions, and support requests
  • Protect against fraudulent or illegal activity

Information Sharing

We do not sell your personal information. We may share your information only in the following circumstances:

  • With Your Consent: When you explicitly choose to share content with veterinary clinics or other connections.
  • Service Providers: With trusted third parties who assist us in operating our service (e.g., cloud hosting, email delivery).
  • Legal Requirements: When required by law or to protect the rights and safety of our users.

Data Security

We implement industry-standard security measures to protect your personal information. Your data is encrypted in transit and at rest. We regularly review and update our security practices to ensure your information remains protected.

Your Rights

You have the right to:

  • Access and download your personal data
  • Correct inaccurate information
  • Delete your account and associated data
  • Opt out of marketing communications

Data Retention

We retain your information for as long as your account is active or as needed to provide you services. Your memories and reflections are precious—we will never delete them without your explicit request. If you choose to delete your account, we will remove your personal data within 30 days.

Children's Privacy

Waymark is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us.